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The Health & Lifestyle Portal
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Health & Lifestyle is a leading magazine which is focused on growing its online advertising revenue.
As a leading health and lifestyle related portal that earns revenue primarily through advertising,
Health & Lifestyle wishes to ensure that customers are continually returning to its website.
By making vClinic available to its customers, it is providing them with access to a first class health and lifestyle resource.
As their customers vClinic account is located on their portal, they will keep coming back every time they wish to improve their nutrition and fitness.
In the same way that customers return to the portal where their email account is located, customers will keep returning to the portal where their online health and lifestyle account is located.
Health & Lifestyle may also use vClinic to increase the level of interaction with their customers thereby increasing the opportunities for cross-selling.
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Clinical Research Project
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You are undertaking research into a new
cardiovascular drug. Most of your study subjects are
obese. For the purposes of the study it is necessary
to monitor both their food intake and exercise
throughout the trial.
Setting up each study subject on vClinic™ enables
the investigator to monitor their consumption in real
time, and if necessary intervene to adjust
consumption.
At the end of the trial it is possible to do detailed
correlations with drug efficacy, safety, and food
consumption.
As a bonus vClinic™ can also be used to track drug
consumption and compliance.
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